To increase your B2B sales productivity, you should always be on the lookout for effective online and offline marketing techniques and tools. As you know, the internet provides a huge platform for engaging and marketing with other businesses. Some of the proven online marketing tools include:

RSS Feeds

RSS feeds makes for an easy way to get updates on new online content. We like them because they allow us to receive automatic updates in one central location. Unlike, say, email updates, RSS feeds do not face blocked firewalls or spam filters. Your customers should find it easy to subscribe to your feeds, and you should offer them relevant content. Examples of things you can promote include new product descriptions, special offers or even industry news.

User Forums

As a general rule, forum users are internet savvy and open minded, which makes forums great places for lead generation. These are the kinds of people you want to interest in your products and services. If they are the decision makers in the companies to which you’d like to market, you will have an even greater advantage. To ensure that you are marketing to the right people, you need to find the right forums. After that, you only need to sign up, create a great profile and engage with the other forum users.

Webinars

More and more businesses are turning to webinars to drive their internet marketing campaigns. webinars deliver instant leads. The webinars with the highest attendance and approval ratings offer educational content, not product pitches. It’s also best practice to avoid cramming everything you know in one webinar, or you will reduce its relevance. Rather, you should separate your ideas in a series of webinars. You should also market your webinars to increase the number of your attendees.

Trade and Industry Blogs

Having a blog for a custom-built site is a great idea with multiple benefits. For example, you can use it to educate your clients, share ideas with your peers and improve your SEO efforts. In an industry blog, you do not restrict yourself to writing about your business. You need to include industry wide news that is fresh and relevant to your readers. You can review opportunities in your industry and encourage your readers to ask questions and comment; in short, engage with them.

Professional Networking Sites

Professional networking sites can be a great source of customer intelligence data. This is mainly because, unlike the social networking sites, the professional networks are used mainly by professionals. Apart from LinkedIn, there are also others Biznik, E. Factor, Focus, Plaxo, and many others. Get involved in these networks and use your profile to showcase your offers and understand your customers.

Sources

http://www.sales-lead-experts.com/tips/articles/what-is-rss.cfm

http://www.entrepreneur.com/article/174666

http://tweakyourbiz.com/marketing/2011/04/27/using-internet-forums-to-market-your-business/

http://lewishowes.com/webinars/webinar-marketing/

http://www.artillerymarketing.com/blog/bid/134957/B2B-Marketers-How-to-Market-Your-Webinar

http://www.absolutewebservices.com/internet-marketing/creative-content-tips-for-your-industry-blog/

http://labs.openviewpartners.com/what-is-outbound-prospecting-and-opportunity-generation/

http://www.sitepoint.com/social-networking-sites-for-business/

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